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<channel>
	<title>Leyenda-VFX</title>
	<link>http://www.leyenda.cl</link>
	<description>Leyenda-VFX</description>
	<pubDate>Thu, 03 May 2012 21:22:27 +0000</pubDate>
	<generator>http://www.leyenda.cl</generator>
	<language>en</language>
	
		
	<item>
		<title>Buey de Piraña</title>
				
		<link>http://www.leyenda.cl/Buey-de-Pirana</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Buey-de-Pirana</comments>

		<pubDate>Thu, 03 May 2012 21:22:27 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3333708</guid>

		<description>Fuimos invitados a presentar el único masterclass de Chile en el festival de animación Chilemonos. Así que para hacernos la vida aún más difícil inventamos un concurso internacional para todos los creativos publicitarios latinoamericanos. El objetivo era escribir un guión sobre las prácticas publicitarias usando 2 de los 6 personajes que diseñamos y propusimos.
El ganador/a vería su idea animada por nosotros en un corto de 1.5 minutos (sin incluir los créditos). Este es el corto que realizamos.
La idea ganadora fue de: Francisco González Serrano de Colombia.
Dirección y animación por Leyenda VFX.
Todo el caso de estudio fue presentado en nuestro masterclass en el festival de animación Chilemonos el 29 de Abril de 2012.
Esperamos les guste. Por favor apóyennos para lanzar nuestro concurso internacional nuevamente este año! Queremos ir globales esta vez con nuestra iniciativa! 



 
We were invited to present the only masterclass from Chile at the Chilemonos Animation Festival. So to make things harder for ourselves we invented an international competition for all latin american advertising creatives. The goal was to write a script about advertising practices using 2 of the 6 different characters we designed and provided.
The winner would see his/her idea animated by us in a 1.5 minute short (excluding credits). This is the resulting short.
The winning idea was from: Francisco González Serrano from Colombia.
Direction and animation by Leyenda VFX.
The whole case study was presented at our masterclass at Chilemonos Animation Festival on April 29th, 2012.
We hope you enjoy it. Please support us to launch our international contest again this year! We now want to go global with this initiative!


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Client: Leyenda
Agency: Leyenda
Production Company: Leyenda
Animation/VFX: Leyenda
 
</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Maxsalud</title>
				
		<link>http://www.leyenda.cl/Maxsalud</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Maxsalud</comments>

		<pubDate>Mon, 26 Mar 2012 22:03:07 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3078936</guid>

		<description>

Amamos el desarrollo de personajes. Esta fue una gran oportunidad de hacer lo que hacemos mejor: agregar valor para las marcas.


 
We love character development. This was a great oportunity to do what we do best: add brand value.


   - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Client: Cruzblanca
Agency: Armstrong y Asociados
Production Company: Leyenda
Animation/VFX: Leyenda
 
Making Of
&#60;img src="http://payload38.cargocollective.com/1/2/71558/3078936/makingof_template_1_Maxsalud_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload38.cargocollective.com/1/2/71558/3078936/makingof_template_1_Maxsalud_o.jpg" data-mid="15733161"  border="0" align="left"/&#62;&#60;img src="http://payload38.cargocollective.com/1/2/71558/3078936/makingof_template_2_Maxsalud_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload38.cargocollective.com/1/2/71558/3078936/makingof_template_2_Maxsalud_o.jpg" data-mid="15733539"  border="0" align="left"/&#62;&#60;img src="http://payload38.cargocollective.com/1/2/71558/3078936/makingof_template_1_Maxsalud_1_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload38.cargocollective.com/1/2/71558/3078936/makingof_template_1_Maxsalud_1_o.jpg" data-mid="15733538"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Pato Recital</title>
				
		<link>http://www.leyenda.cl/Pato-Recital</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Pato-Recital</comments>

		<pubDate>Mon, 26 Mar 2012 20:53:09 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3078892</guid>

		<description>Nuestro querido Pato. Imitado, pero jamás igualado.





 
Our dear Pato. Imitaded, but never matched.

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Client: BancoEstado
Agency: BBDO
Production Company: Acción
Animation/VFX: Leyenda
 
Making Of</description>
		
		<excerpt></excerpt>

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	<item>
		<title> El Mercurio de los estudiantes 2012</title>
				
		<link>http://www.leyenda.cl/El-Mercurio-de-los-estudiantes-2012</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/El-Mercurio-de-los-estudiantes-2012</comments>

		<pubDate>Mon, 26 Mar 2012 15:52:27 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3078909</guid>

		<description>Una vez más pudimos aplicar todas nuestras habilidades en dar vida a los personajes de El Mercurio. El resultado: Agencia y cliente felices con nuestro trabajo.




 
Once again we could apply all our skills to give life to El Mercurio's characters. The result: Agency and client were happy with our work.
   - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Client: El Mercurio
Agency: Proximity
Production Company: Leyenda
Animation/VFX: Leyenda
 
Making Of</description>
		
		<excerpt></excerpt>

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	<item>
		<title>LeSancy 2012</title>
				
		<link>http://www.leyenda.cl/LeSancy-2012</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/LeSancy-2012</comments>

		<pubDate>Wed, 18 Jan 2012 13:15:31 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2614244</guid>

		<description>El desafío: graficar la piel aspera de un niño y cómo el Jabón Le Sancy resuelve el problema. Nos involucramos desde el diseño conceptual, la animación 3D, y la postproducción visual completa de esta pieza.




 
The challenge: to illustrate the rough skin of a kid and how Le Sancy Soap solves the problem. We got involved in concept design, 3d animation and postproduction of the whole piece.

   - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Client: Unilever / Le Sancy
Agency: Ogilvy
Production Company: Cine 3
Animation/VFX: Leyenda
 
Making Of&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0007_NoBorrar copy_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0007_NoBorrar copy_o.jpg" data-mid="13230741"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0006_NoBorrar copy 2_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0006_NoBorrar copy 2_o.jpg" data-mid="13230743"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0005_NoBorrar copy 3_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0005_NoBorrar copy 3_o.jpg" data-mid="13230744"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0004_NoBorrar copy 4_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0004_NoBorrar copy 4_o.jpg" data-mid="13230745"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0003_NoBorrar copy 5_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0003_NoBorrar copy 5_o.jpg" data-mid="13230746"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0002_NoBorrar copy 7_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0002_NoBorrar copy 7_o.jpg" data-mid="13230747"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0000_NoBorrar copy 8_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0000_NoBorrar copy 8_o.jpg" data-mid="13230750"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0001_NoBorrar copy 6_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload15.cargocollective.com/1/2/71558/2614244/slides_Lesancy_ninocarton__0001_NoBorrar copy 6_o.jpg" data-mid="13230748"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Bilz y Pap Boton</title>
				
		<link>http://www.leyenda.cl/Bilz-y-Pap-Boton</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Bilz-y-Pap-Boton</comments>

		<pubDate>Wed, 26 Oct 2011 15:56:31 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2208511</guid>

		<description>Aquí va una nueva aventura de los clásicos personajes de Bilz y Pap. Aparte de Bili y Maik potenciamos la escenografía de la sala de control y los planos de la fábrica.



 
Here goes a new adventure for the classic Bilz y Pap characters. Besides them, we enhanced the control room set and the factory shots.

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Client: Bilz y Pap
Agency: Lowe Porta
Production Company: Chilenia
Animation/VFX: Leyenda
 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Banco Estado Días Pato</title>
				
		<link>http://www.leyenda.cl/Banco-Estado-Dias-Pato</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Banco-Estado-Dias-Pato</comments>

		<pubDate>Wed, 26 Oct 2011 15:56:30 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2208397</guid>

		<description>Dos leyendas chilenas se juntan para aliviar las preocupaciones de este pobre automovilista. Fue un agrado trabajar en este proyecto a pesar de las restricciones de tiempo.




 
Two chilean legends gather to aleviate this poor driver concerns. It was a pleasure to work on this project even with the restrictions of such a short time.
   - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Client: Banco Estado
Agency: BBDO
Production Company: Acción
Animation/VFX: Leyenda
 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Ecourbe Santa Elena / AR App</title>
				
		<link>http://www.leyenda.cl/Ecourbe-Santa-Elena-AR-App</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Ecourbe-Santa-Elena-AR-App</comments>

		<pubDate>Wed, 24 Aug 2011 23:13:06 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1906960</guid>

		<description>


El desafío: desarrollar una potente herramienta de venta en verde de casas nuevas.

El resultado: Utilizando Realidad Aumentada desarrollamos una completa transformación de la experiencia de cliente en el punto de venta.

Según los reportes del cliente, los resultados de nuestro trabajo sobrepasan cualquier expectativa posible.


 
The challenge: to develop a powerful tool to sell houses before they are even built.

The result: Utilizing Augmented Reality, we developed a complete transformation of the customer experience at the point of purchase.

According our client reports, the results of our work exceed every expectation possible.

   - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Client: Ecourbe Santa Elena
Agency: Armstrong &#38; Asociados
3D+Realidad Aumentada: Leyenda
Implementación en Punto de Venta: Leyenda 


Making Of&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0000_makingofEcourbe__0008_ Copyright Leyenda 2011 copy 7_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0000_makingofEcourbe__0008_ Copyright Leyenda 2011 copy 7_o.jpg" data-mid="9446764"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0003_makingofEcourbe__0002_ Copyright Leyenda 2011 copy 2_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0003_makingofEcourbe__0002_ Copyright Leyenda 2011 copy 2_o.jpg" data-mid="9446758"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0004_makingofEcourbe__0003_ Copyright Leyenda 2011 copy 3_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0004_makingofEcourbe__0003_ Copyright Leyenda 2011 copy 3_o.jpg" data-mid="9446755"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0005_makingofEcourbe__0004_ Copyright Leyenda 2011 copy 4_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0005_makingofEcourbe__0004_ Copyright Leyenda 2011 copy 4_o.jpg" data-mid="9446753"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0006_makingofEcourbe__0005_ Copyright Leyenda 2011 copy 5_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0006_makingofEcourbe__0005_ Copyright Leyenda 2011 copy 5_o.jpg" data-mid="9446751"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0007_makingofEcourbe__0006_ Copyright Leyenda 2011 copy 6_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0007_makingofEcourbe__0006_ Copyright Leyenda 2011 copy 6_o.jpg" data-mid="9446748"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0008_makingofEcourbe__0007_ Copyright Leyenda 2011 copy 7_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofTricolorV2__0008_makingofEcourbe__0007_ Copyright Leyenda 2011 copy 7_o.jpg" data-mid="9446743"  border="0" align="left"/&#62;{image&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0007_ Copyright Leyenda 2011 copy 7_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0007_ Copyright Leyenda 2011 copy 7_o.jpg" data-mid="9460655"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0008_ Copyright Leyenda 2011 copy 8_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0008_ Copyright Leyenda 2011 copy 8_o.jpg" data-mid="9460653"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0009_ Copyright Leyenda 2011 copy 9_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0009_ Copyright Leyenda 2011 copy 9_o.jpg" data-mid="9460652"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0010_ Copyright Leyenda 2011 copy 10_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0010_ Copyright Leyenda 2011 copy 10_o.jpg" data-mid="9460651"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0011_ Copyright Leyenda 2011 copy 11_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906960/makingofEcourbe__0011_ Copyright Leyenda 2011 copy 11_o.jpg" data-mid="9460650"  border="0" align="left"/&#62; 



 </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/71558/1906960/prt_1319644147.png" />

	</item>
		
		
	<item>
		<title>Tricolor Panda 2011</title>
				
		<link>http://www.leyenda.cl/Tricolor-Panda-2011</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Tricolor-Panda-2011</comments>

		<pubDate>Wed, 24 Aug 2011 23:13:01 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1906954</guid>

		<description>

Volviendo a la tradicional campaña de Tricolor desarrollamos este tierno oso Panda para gráfica y televisión. Ideas peludas? Tráiganlas a Leyenda! 


 
Going back to the traditional Tricolor campaign we developed this cute Panda bear for graphics and television.  Furry idea? Bring it on!
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Client: Tricolor
Agency: Armstrong &#38; Asociados
Production Company: Leyenda
Animation/VFX: Leyenda

&#60;img src="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0000_ Copyright Leyenda 2011_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0000_ Copyright Leyenda 2011_o.jpg" data-mid="9445689"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0002_ Copyright Leyenda 2011 copy 2_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0002_ Copyright Leyenda 2011 copy 2_o.jpg" data-mid="9445687"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0001_ Copyright Leyenda 2011 copy_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0001_ Copyright Leyenda 2011 copy_o.jpg" data-mid="9445688"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0003_ Copyright Leyenda 2011 copy 3_860.jpg" width="720" height="486" width_o="720" height_o="486" src_o="http://payload.cargocollective.com/1/2/71558/1906954/makingofTricolor__0003_ Copyright Leyenda 2011 copy 3_o.jpg" data-mid="9445685"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

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		<title>Banco Estado Creditazo Condorito</title>
				
		<link>http://www.leyenda.cl/Banco-Estado-Creditazo-Condorito</link>

		<comments>http://www.leyenda.cl/following/leyenda.cl/Banco-Estado-Creditazo-Condorito</comments>

		<pubDate>Wed, 24 Aug 2011 21:01:19 +0000</pubDate>

		<dc:creator>Leyenda-VFX</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1906550</guid>

		<description>

Dos leyendas juntas por primera vez. Nos hicimos cargo de este comercial donde Don Pato celebra junto a Condorito y sus amigos de siempre. Emu nos realizó la animación de Condorito bajo nuestra dirección. Salud!



 
Two legends gathered for the first time. (Our Pato &#38; Condorito). We took over this commercial where Don Pato celebrates with Condorito and his friends. Emu animated Condorito for us, and we directed and integrated the piece. Cheers!
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Client: Banco Estado
Agency: BBDO
Production Company: Leyenda
Animation/VFX: Leyenda + Emu
 
</description>
		
		<excerpt></excerpt>

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